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PENGUIN RANDOM HOUSE

For this campaign I worked with Kindred Agency to create social content for the launch of Penguin Random House's hugely successful series, Diary of a Wimpy Kid: The Getaway. This involved devising a successful organic and paid social strategy across Facebook, Instagram and Twitter, as well as writing copy and creating accompanying gifs and videos. The subsequent assets resulted in a three-fold increase in clicks and a fifty percent increase in video views.